quinta-feira, 2 de outubro de 2008

MARKETING PERFEITO PARA UM LIVRO

Em matéria de publicidade, não há operação de marketing que resulte melhor do que a censura de um livro, diz Nicholas Lezard, no blogue do The Guardian.

“There's nothing like a ban to give a book a good reputation. The struggle between free thought and government is an endless one, but when someone bans a book, the book has won.”

“But at least when books were being banned it showed someone was taking them seriously – even if they were looking at them upside-down, or through the wrong end of a telescope. The worst thing that can happen to a book is complete indifference.”

- ler aqui o artigo completo no The BooksBlog do The Guardian.

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